The colors of AntiquityNOW were chosen not only for their aesthetic value, but also for what each color signifies. Each is linked to the past, taken directly from the palette of ancient Egypt. Color was central to everything the Egyptians created. It was a clue to the item’s very nature. The colors used by AntiquityNOW mirror our mission by reflecting how ancient ideas and customs continue to influence us today.
Blue was the color of the sky and water, and was representative of the yearly flooding of the Nile. Blue was considered a divine color that symbolized creation and rebirth. Although the Egyptians used natural sources of blue hues, they also used technology to create “the world’s first synthetic pigment, known since medieval times as Egyptian blue.” |
Red was a powerful color of extremes. It represented chaos and disorder, but also life and protection. It was often used in amulets to guard against danger both in life and in death. |
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