In ancient Rome, the fasces, symbolized strength through unity.
In Part 1, “Tricks of the Trade: From Ancient Symbols to a $70 Billion Brand” we looked at how symbols and branding have been around for millennia. Indeed, humankind has an innate need to belong, and to embrace that belonging with some outward expression of attachment. Whether it be the demonstration of national identity with flags and blood-stirring national anthems, team spirit with the sporting of football colors, ladies with attitude in purple and red hats or political candidates in party lockstep with precision soundbites, we join, cleave to, pledge allegiance to and meld into the single identity that gives meager individuals a sense of purpose and being. Continue reading
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