When was the last time you sat through an entire commercial? Perhaps during the Super Bowl? With today’s DVR, Netflix, Hulu, etc., being forced to suffer through 3 minutes of advertising is a thing of the past. Advertisers have had to become more clever, even tricky, and some would say invasive, in order to get our attention. Now, their ads pop up on our social media feeds, web browsers and even our email. It seems we’ve dodged one type of sales pitch, only to be bombarded with dozens more! Surely this is a modern nuisance. Actually, it’s not. Check out our two part series, “How Advertising Helped Write History,” to learn all about how ancient salesmen hawked everything from olive oil to a date with a gladiator.
Category Archives: Communications
Throwback Thursday! Ancient Advertising
Posted in Art, Communications, Culture, Recreation
Tagged ads, advertising, ancient, commercials
The Believing of Seeing, Part 2: The World of a Modern Day Psychic

An Oracle Turtle Shell. Tortoise plastron with divination inscription from the Shang dynasty, dating to the reign of King Wu Ding. Held at the National Museum of China in Beijing.
In Part 1 of The Believing of Seeing, we examined the Oracle of Delphi and its importance in the ancient world. Today we meet a modern day psychic who shares with us her own insights into her gift of foresight.
Jeannie Reed is a professional psychic with an international clientele. For thirty years she has practiced her craft. She believes that each of us has psychic ability that only needs to be nurtured and developed to be realized. Below she describes her awakening as a professional reader and the evolution of her ability to see what others cannot. Continue reading
The Archaeology Channel International Film and Video Festival 2015
The Archaeology Channel, a program of Archaeological Legacy Institute (ALI), has just completed another successful annual International Film and Video Festival. Packed with insightful and provocative films as well as lively and important discussions on the significance of cultural preservation, this year’s festival touched minds and hearts with its depictions of how precious and vulnerable our world heritage is.
The festival’s mission is:
To exhibit for our audience the wonderful diversity of human cultures past and present in the exploration of our place in history and in our world. To promote the genre and the makers of film and video productions about archaeology and indigenous peoples.
You can see all of the festival’s winners on the TAC website, but we’d like to highlight the winners of Best Film by Jury Vote and Audience Favorite. Each film had an important message to share and did so beautifully, using the art of film to capture the images and stories of the ages. Continue reading
Part 2, Tricks of the Trade: From Ancient Symbols to Modern Sensibilities—Imagination and the Power of Belonging
In Part 1, “Tricks of the Trade: From Ancient Symbols to a $70 Billion Brand” we looked at how symbols and branding have been around for millennia. Indeed, humankind has an innate need to belong, and to embrace that belonging with some outward expression of attachment. Whether it be the demonstration of national identity with flags and blood-stirring national anthems, team spirit with the sporting of football colors, ladies with attitude in purple and red hats or political candidates in party lockstep with precision soundbites, we join, cleave to, pledge allegiance to and meld into the single identity that gives meager individuals a sense of purpose and being. Continue reading
Part 1, Tricks of the Trade: From Ancient Symbols to a $70 Billion Brand (That’s You, Coca-Cola!)
The human mind is complex, elegantly fashioned and constantly surprising us as to its capacity. A recent study by a team of MIT neuroscientists has found that the brain can process images that are seen by the human eye for as little as 13 milliseconds, evidence of the extraordinary processing speed of the mind. Mary Potter, an MIT professor of brain and cognitive sciences and senior author of the study, observes: “The fact that you can do that at these high speeds indicates to us that what vision does is find concepts. That’s what the brain is doing all day long — trying to understand what we’re looking at.”[1] Continue reading
Posted in Art, Blog, Communications, Culture, Public Life
Tagged ancient history, ancient marketing, ancient symbols, AntiquityNOW, cornucopia, ichthus, ichthys, okay sign, swastika
How Advertising Helped Write History, Part 2
Don’t miss Part 1 of this fascinating series! And now, on to Part 2…
Winning wars
During the World Wars in the twentieth century, often a simple poster with a powerful message was enough to persuade people to do their patriotic and moral duty. Here are a few key advertisements that made history and could have tipped the scales towards victory. Continue reading
How Advertising Helped Write History, Part 1
Imagine standing in the dead center of Times Square. Aggressive flashing lights, pulses, and neon words play tug-o-war for your attention. Inviting music oozes from the glare of what seems like a thousand restaurants as errant street vendors grapple to be heard above the din. Everywhere you turn, someone or something begs you to do this, eat that or buy a product. Continue reading
Posted in Art, Blog, Communications, Culture, Public Life
Tagged ancient advertising, ancient history, ancient marketing, AntiquityNOW, Common Sense, New World, Thomas Paine
Yakety-Yak, How We Do Talk Back: The Hydraulic Telegraph of Aeneas – Long-distance Communication of Antiquity
Through the ages humans have sought to communicate with each other. On a primal level, language developed out of necessity: “Sabre-toothed tiger…run!” or “Fire…ow!” served obvious purposes and were intended to preserve the species. Memorializing their lives was a common force driving early cultures, and communication took many forms. Lacking any type of writing, people relied on memory, oral histories, art, monuments and other elements to document who they were. The ability to communicate and record contemporary times became more important as societies evolved and grew. The passing centuries brought the realization that in communicating with others, there were limitations to perfecting a memory, drawing pictures and shouting to the next village (hoarseness being a little known driver of human innovation). As a result, the 3rd – 4th centuries BCE found the Phoenicians creating an alphabet and the Sumerians devising cuneiform writing (pictographs on clay tablets). The Egyptians were also hard at work recording their life and times through hieroglyphics. Here’s a look at some other advances we take for granted today that are courtesy of our ever-chattering ancestors[1]: Continue reading
From Ancient Graffiti to Modern Street Art: Our Need for Self Expression Through Time
Update! This post was originally published on December 12, 2012. The post below explores humanity’s fascinating obsession with leaving our mark. Graffiti has been with us since before recorded history. It provides an incredible wealth of information about who we are as historical beings and where we’ve been. These ancient markings also cause us to reflect on the sweep of human endeavor and wonder what will remain of the 21st century that may intrigue, appall or inspire, much as ancient graffiti does today. Continue reading
Posted in Art, Blog, Communications, Culture, Public Life
Tagged ancient graffiti, ancient history, AntiquityNOW, communication, graffiti, history, Maeshowe, Pompeii, social media, Viking graffiti
Picture This! Ten Mysterious Examples of Rock Art from the Ancient World
More than 6,000 years ago people were telling stories, but not with words. They captured their lives in pictures on the walls of caves and other rock surfaces. This was a preliterate time of human existence, or a time before language was written down and people were able to read and write. But the stories these ancients told in pictures still engage the mind in astonishing ways. These chroniclers of their times gave us the gift of ancient sight. We can see how life was lived thousands of years ago just by looking at these artfully painted images. How amazing is that? Continue reading
Posted in Ancient Origins, Art, Blog, Communications, Culture, Education, Public Life
Tagged ancient communications, ancient history, Ancient Origins, AntiquityNOW, pictograms, pictorgraphs, rock art, social studies