Tag Archives: cornucopia

Part 1, Tricks of the Trade: From Ancient Symbols to a $70 Billion Brand (That’s You, Coca-Cola!)

coca colaThe human mind is complex, elegantly fashioned and constantly surprising us as to its capacity. A recent study by a team of MIT neuroscientists has found that the brain can process images that are seen by the human eye for as little as 13 milliseconds, evidence of the extraordinary processing speed of the mind. Mary Potter, an MIT professor of brain and cognitive sciences and senior author of the study, observes: “The fact that you can do that at these high speeds indicates to us that what vision does is find concepts. That’s what the brain is doing all day long — trying to understand what we’re looking at.”[1] Continue reading