Tag Archives: ancient marketing

Part 2, Tricks of the Trade: From Ancient Symbols to Modern Sensibilities—Imagination and the Power of Belonging

In ancient Rome, the fasces, symbolized strength through unity.

In ancient Rome, the fasces, symbolized strength through unity.

In Part 1, “Tricks of the Trade: From Ancient Symbols to a $70 Billion Brand” we looked at how symbols and branding have been around for millennia. Indeed, humankind has an innate need to belong, and to embrace that belonging with some outward expression of attachment. Whether it be the demonstration of national identity with flags and blood-stirring national anthems, team spirit with the sporting of football colors, ladies with attitude in purple and red hats or political candidates in party lockstep with precision soundbites, we join, cleave to, pledge allegiance to and meld into the single identity that gives meager individuals a sense of purpose and being. Continue reading

Part 1, Tricks of the Trade: From Ancient Symbols to a $70 Billion Brand (That’s You, Coca-Cola!)

coca colaThe human mind is complex, elegantly fashioned and constantly surprising us as to its capacity. A recent study by a team of MIT neuroscientists has found that the brain can process images that are seen by the human eye for as little as 13 milliseconds, evidence of the extraordinary processing speed of the mind. Mary Potter, an MIT professor of brain and cognitive sciences and senior author of the study, observes: “The fact that you can do that at these high speeds indicates to us that what vision does is find concepts. That’s what the brain is doing all day long — trying to understand what we’re looking at.”[1] Continue reading

How Advertising Helped Write History, Part 2

Uncle Sam

Don’t miss Part 1 of this fascinating series! And now, on to Part 2…

Winning wars

During the World Wars in the twentieth century, often a simple poster with a powerful message was enough to persuade people to do their patriotic and moral duty. Here are a few key advertisements that made history and could have tipped the scales towards victory. Continue reading

How Advertising Helped Write History, Part 1

Times SquareImagine standing in the dead center of Times Square. Aggressive flashing lights, pulses, and neon words play tug-o-war for your attention. Inviting music oozes from the glare of what seems like a thousand restaurants as errant street vendors grapple to be heard above the din. Everywhere you turn, someone or something begs you to do this, eat that or buy a product. Continue reading